Branding is a standout amongst the most vital parts of any business, vast or little, retail or B2B. A viable brand procedure gives you a noteworthy edge in progressively aggressive markets. The foundation of your brand is your logo. There are a number of regions, which I do in branding here are some examples: • Research & analytics • Naming • Brand architecture and portfolio • Brand positioning • Brand identity • Design of the brand visual identity (includes logo design) • Brand guidelines • Brand strategy & management • Re-branding • Packaging design .